Breaking news here from Texpert Towers, where our partnership with BAA has been recognised by the Customer Contact Association in their Excellence Awards.
Texperts and BAA have been working together since March 2008, when Terminal 5 opened. With dozens of airlines moving around the airport in the intervening 18 months, BAA and Texperts brought the full strength of the Texperts platform to bear for Heathrow passengers, enabling tens of thousands of customers each month to get to the right terminal on time.
Customers just text the flight number, or whatever flight details they have, to 64222 (64BAA) and Texperts do the rest.
We are really pleased that this innovative solution has been recognised by the prestigious CCA Excellence Awards. Thomas will be going to Edinburgh to attend the ceremony; fingers crossed he comes back with another award for our growing cabinet!
Comments from the judges included:
- “Innovative, unique and leading edge, benefits both financial and in terms of the customer experience … This submission stands out from the crowd and in itself is clear and comprehensive.”
- “There is clear evidence of a partnership working together to find a solution which has improved customer service in a new and accessible way. Tangible results are shown and valuable data is being utilised to further improve the service, including customer feedback.”
- “The advantages of this service to the time-pressured customer are very clear. What’s great about this service is that it is simple to use, responsive, evolving and potentially, invaluable. What’s more, it demonstrates the commitment BAA has to ‘going the extra mile’ to help its customers. This is a very original solution to a very old problem - how to find out what you don’t know quickly and easily. A great submission.”
We couldn’t agree more!


