It seems our recent foray into viral bluetooth messages has not gone unnoticed by Industry types….

SMS Text News’  Ewan MacLeod has blogged about our recent activities with the Marylebone Tup in swinging London. In a low-key trial campaign, we placed some cool little viral facts in branded bluetooth messages at various locations around London. Upon receiving the bluetooth invitation Ewan said,

“It opened up and I found it was a nifty GIF animation, wholly relevant, wholly targeted — both to the type of location and geographic location.”

Oddly enough, that’s just what we were going for!

An observant mate of ours flashed this snap on a train from Cambridge to London - well done! The copy reads:

“Questions on any number of different lines.

Where in London can I learn to line dance?

What percentage of UK bank notes contain traces of cocaine?

Who played Johnny Cash in Walk the Line?”

Remember, we also answer train-related questions…

Our print campaign has rolled out, and here are the results. City A.M. carries our front page ad copy, which grabbed the eyes of City Pro’s last week. Any thoughts on the new look? Let us know.

175 classic black cabs will be hitting the streets of London today! The taxis are City and Soho-based cabs, which we think is an area loaded with potential Texperts fans. I was really excited by the idea of using London black cabs because it ties in so effectively with our slogan “how to know on the go.” There’s also a nice association with “the knowledge,” and with real situations that people use us for.

Our taxis will be in and around central London from now until October. There have already been a number of sightings, even though I am yet to see one myself.

Spotted one of our cabs? Let us know where…