Remakes are becoming more and more common, but are by no means a new phenomenon. The film industry constantly updates films from the past in a hope of making more money, and reinventing an old storyline. There are plenty of examples where the remake has gone horribly, horribly wrong - The Wicker Man, The Omen, [...]
Texperts & BAA
Airports are increasingly busy and complex locations, with multiple airlines and terminals to support, and increasing customer volumes to deal with cost-effectively. Airport Operators have a general responsibility for providing customers with accurate information about their journey - from security information, flight times, airport regulations and other journey specific information. This information need is currently supported through websites, and costly call centre operations and in-airport information points.
Recently, BAA faced a major headache: passenger volumes continued to surge and they were preparing to open a fifth terminal at Heathrow. In the midst of such a complex project, how would they ensure customers arrived at the correct terminal in a timely manner? How could they deliver live information to passengers in an efficient, interactive format that would strengthen their relationship with their customers? Their answer? A partnership with the award-winning SMS information service Texperts.
Why did BAA approach Texperts?
- Texperts is a proven supplier of accurate information delivered rapidly via SMS
- Texperts has a unique system that delivers scalable, cost-effective services
- Texperts could build the system very quickly
- Texperts is renowned for its award-winning technology and customer service
What did Texperts deliver?
- A 24-7-365 service to provide customers with accurate data and excellent service
- An entire system in only a few weeks
- Lower cost of query response compared to call centre
- Reduced load on call centres
BAA recognised that as its services grew, so would customers’ demands for information and genuine service solutions. Texperts now supplies the entire back-end for BAA’s SMS text information service, working closely with BAA to deliver up-to-date, accurate data and a greatly enhanced customer service experience. The service is fully interactive: a real research expert combines with Texperts’ innovative technology to provide the best information on demand, on the go. Texperts offers partners the opportunity to harness the powerful combination of customers’ need for information and a direct pathway to their most personal and ubiquitous device – their mobile phone. By partnering with Texperts, organisations can generate significant revenues and create a closer, more dynamic relationship with their customers.
For more information, contact Rhodri Thomas at Texperts.
