175 classic black cabs will be hitting the streets of London today! The taxis are City and Soho-based cabs, which we think is an area loaded with potential Texperts fans. I was really excited by the idea of using London black cabs because it ties in so effectively with our slogan “how to know on the go.” There’s also a nice association with “the knowledge,” and with real situations that people use us for.

Our taxis will be in and around central London from now until October. There have already been a number of sightings, even though I am yet to see one myself.

Spotted one of our cabs? Let us know where…

This entry was posted on Monday, August 20th, 2007 by Giles Adams and is filed under Advertising, Buzz, Events. You can leave a response, or trackback from your own site. You can follow any responses to this entry through the RSS 2.0 feed.