Texperts: Licensed to Find!
On an undercover guerrilla marketing mission in the wee hours of Tuesday morning, the company-formerly-known-as -82ASK celebrated their relaunch as the Texperts in brazen style! From our secret location on the North bank of the Thames we projected our new logo onto the MI6 building to announce that the search for answers is over!
The marketing idea was to “light-cast” the good news about our rebranding at appropriate locations in London. Since MI6 are in the intelligence market, we figured they should be the first to know!
All women’s talk also noticed our nocturnal shennanigans…thanks Ladies! And Ewan MacLeod at SMS Text News spent the evening following us on our midnight campaign. Read all about his experience on their blog.
August 14th, 2007 at 7:23 pm
Love the new brand and campaign. You clearly made the right choice!! no hard feelings, best wishes and good luck with it all, Richard
August 15th, 2007 at 1:27 pm
[...] PR team at Parys Communications kidnapped Ewan for our “light-casting” campaign. In his blog account he has fantastic photos and even a video of the [...]
August 17th, 2007 at 11:07 am
Wow got my attention - great idea I used it to find out the cost of a nanny on average in London…