After months of exciting (and slightly manic) build-up, we are hugely excited and wholly prepared to announce the transformation of 82ASK into our new brand: Texperts™ on 66000!

Recently, we noticed that a groundswell of people began to rely on our Texperts - the fabulously clever “text experts” who form the heart of our service - for their daily information needs. Customers also really valued the fact that there was a highly skilled person handling their specific question. Our new name reinforces the importance of the company’s greatest assets, the Texperts who constantly delight our customers with prompt, brilliant service, 24/7/365. Our new emphasis gave us the opportunity to choose a new number, and we’ve found that 66000 is significantly more user-friendly than our old one (although 82275 will still work).

The focus of our service has evolved over time from being a trivia-driven service to an information-driven human resource, and we feel that our new name reflects the power of knowledge that we have working behind it. Everything you loved about 82ASK is still there, but we’ve bundled it all up into a shiny new identity to make the service bigger, better, and more accessible than ever!

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This entry was posted on Tuesday, August 14th, 2007 by Sarah McVittie and is filed under Buzz. You can leave a response, or trackback from your own site. You can follow any responses to this entry through the RSS 2.0 feed.