82ASK and Multimap team up to send maps to your mobile
Text and answer company 82ASK and Internet mapping provider Multimap today launch a service to deliver individually-tailored maps to people via their mobile phones, wherever they are in the UK. The service allows users to send a text to 82ASK (82275) requesting a location or landmark, and receive a link straight to their phone within minutes.
After requesting details for a particular location users are sent a text within 5 minutes with a link to a WAP page containing their map, providing a direct and easy way of accessing exactly the right map. Text directions can also be supplied along with the map.
82ASK CEO Sarah McVittie said, “Not only do we provide the best quality answers to people’s questions while they are out and about, we can now direct them to the places they want to find. Whether you are looking for a pub or a café, a railway station or a school, all you have to do is text 82275 and we will be able to show you where it is.”
Jeff Kelisky, CEO of Multimap said, “This is a great opportunity for us to engage with 82ASK’s customers in an immensely useful and compelling way. By sending them maps via their handheld device that pinpoint the exact location of venues and facilities they have requested while they are on the move, we provide a great value-add, at once helping them to research the options and get to their chosen destination quickly, as well as increasing footfall to businesses’ doors. It’s a win/win situation, and we are pleased to be working with 82ASK to deliver such a useful service to 82ASK’s highly-valued customers.”
The service will cost consumers 50p per map in addition to the regular £1 per question asked to 82ASK. The technology used is being provided by 2ergo, which ensures the timely and secure delivery of messages.
