Tomi T Ahonen and Alan Moore, authors of Communities Dominate Brands and directors of engagement marketing strategists SMLXL, recently profiled 82ASK on their website. Their obvious good taste aside(!), these guys have some extremely good insights into the direction that marketing and branding is heading. For instance, they say that

Many believe that communities of interest are now evolving into communities of creation and communities of economic production. And this is something that traditional companies find very hard to emulate.

SMLXL are analysing and implementing exciting new strategies for engagement marketing, and at root, they look at how companies can benefit by empowering consumers.

This entry was posted on Wednesday, June 14th, 2006 by Sarah McVittie and is filed under Buzz.